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Carrefour in Asia (B): The Expansion in Asia (French)

By Philippe Lasserre
Published 01 Jan 2005
Reference 4409
Topic Strategy
Region Asia
Length 7 page(s)
Language French
Inspection copy
6.00
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Summary

The case series analyses the entry of a European mass retailer in Asia.

Keywords
  • Asia Pacific
  • International strategy
  • Entry strategy
  • Marketing in Asia
  • International services
  • Asia business
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Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia (French)

By  Philippe Lasserre

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    Carrefour in Asia (B): The Expansion in Asia

    By  Philippe Lasserre

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      About the author
      Lasserre

      Philippe Lasserre

      Emeritus Professor of Strategy and Asian Business

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