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Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia (French)

Published 01 Jan 2005
Reference 4409
Topic Strategy
Industry Retail Supermarkets
Region Asia
Length 20 page(s)
Language French
Summary

The case series analyses the entry of a European mass retailer in Asia.

Keywords
  • Asia Pacific
  • International strategy
  • Entry strategy
  • Marketing in Asia
  • International services
  • Asia business