This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership.The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage
Students and managers can reflect on:The influence and role of a parent company on its subsidiaries The management of change in a decentralized company (the styles and tolls to use according to specific purposes) The integration of multinational operations
