Marie-Aude Dalsace

Teva appoints four senior executives as global "integrators", for specific functional areas (strategic marketing, R&D, manufacturing and business development) reporting to a key general manager, following a phase of rapid internationalisation via acquisitions. How are they going to define their mission, roles, priorities, and action plans?

Published 23 Sep 2016

Reference 4946

Topic Strategy

Region Global

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This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership.The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage

Published 01 Jan 2000

Reference 4833

Topic Strategy

Industry Dairy

Region Europe

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Please refer to part A for the abstract

Published 01 Jan 2000

Reference 4833

Topic Strategy

Industry Dairy

Region Europe

View case
Please refer to part A for the abstract

Published 01 Jan 2000

Reference 4833

Topic Strategy

Industry Dairy

Region Europe

View case