Marie-Aude Dalsace

Teva appoints four senior executives as global "integrators", for specific functional areas (strategic marketing, R&D, manufacturing and business development) reporting to a key general manager, following a phase of rapid internationalisation via acquisitions. How are they going to define their mission, roles, priorities, and action plans?

Published 23 Sep 2016

Reference 4946

Topic Strategy

Industry Pharmaceuticals Medical Practice

Region Global

View case
This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership.The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage

Published 01 Jan 2000

Reference 4833

Topic Strategy

Industry Dairy

Region Europe

View case
This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership.The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage

Published 01 Jan 2000

Reference 4833

Topic Strategy

Industry Dairy

Region Europe

View case
This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership.The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage

Published 01 Jan 2000

Reference 4833

Topic Strategy

Industry Dairy

Region Europe

View case