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Alfa Laval Agri (B): Launching the “Green Circle”

By Yves L. Doz,  Marie-Aude Dalsace
Published 01 Jan 2000
Reference 4833
Topic Strategy
Industry Dairy
Region Europe
Length 4 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership.The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage

Teaching objectives

Students and managers can reflect on:The influence and role of a parent company on its subsidiaries The management of change in a decentralized company (the styles and tolls to use according to specific purposes) The integration of multinational operations

Keywords
  • Leadership
  • Parenting
  • Change management
  • Market responsiveness
  • Multi-national management
  • Corporate transformation
  • Renewal
  • Integration
Related cases to use with this case

Alfa Laval Agri (A): Keeping Leadership in the Dairy Industry

By  Yves L. Doz,  Marie-Aude Dalsace

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    Alfa Laval Agri (C): Regaining a Technological Edge

    By  Yves L. Doz,  Marie-Aude Dalsace

      Add to cart
      About the authors
      Doz

      Yves L. Doz

      Emeritus Professor of Strategic Management

      Marie-Aude Dalsace


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