Alfa Laval Agri (A): Keeping Leadership in the Dairy Industry

Published 01 Jan 2000
Reference 4833
Topic Strategy
Industry Dairy
Region Europe
Summary

This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership.The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage

Teaching objectives

Students and managers can reflect on:The influence and role of a parent company on its subsidiaries The management of change in a decentralized company (the styles and tolls to use according to specific purposes) The integration of multinational operations

Keywords
  • Leadership
  • Parenting
  • Change management
  • Market responsiveness
  • Multi-national management
  • Corporate transformation
  • Renewal
  • Integration.