Starting from scratch in 1986, BCP has grown to become one of the largest and most profitable banks in Portugal. Its enormous success can be attributed to several factors including favourable external conditions and the successful management of a strategy of aggressive customer-driven innovations. I.T. has played a central role to BCP's success. This case focuses on management of information technology within BCP and illustrates how the bank has successfully linked its I.T. strategy to its business strategy.
To highlight important management actions which can be taken to integrate an organisation's I.T. and business strategies.
- BANKING ON TECHNOLOGY