This is the fourth case in a series of 11, which deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first cases describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity.

Published 01 Jan 1987

Reference 4244

Topic Marketing

Industry Pharmaceuticals

Region North America

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Alza Corporation (A)

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By Reinhard Angelmar, Yves L. Doz
Published 01 Jan 1987
Reference 4244
Topic Marketing
Region North America
Industry Pharmaceuticals

This is the fourth case in a series of 11, which deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first cases describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity.

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CASE STUDY

Alza Corporation (B)

By Reinhard Angelmar, Yves L. Doz

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This is the fifth case in a series of 11, which deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first cases describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity.

Published 01 Jan 1987

Reference 4244

Topic Marketing

Industry Pharmaceuticals

Region North America

View

Alza Corporation (B)

Add to Cart

By Reinhard Angelmar, Yves L. Doz
Published 01 Jan 1987
Reference 4244
Topic Marketing
Region North America
Industry Pharmaceuticals

This is the fifth case in a series of 11, which deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first cases describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity.

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CASE STUDY

Ciba-Geigy - Management Development

By Yves L. Doz

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The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba Geigy, the preferences of various managers, and the working of Ciba Geigys international career management and succession planning process.

Published 01 Jan 1983

Reference 1153

Topic Strategy

Industry Pharmaceuticals

Region Europe

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Ciba-Geigy - Management Development

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By Yves L. Doz
Published 01 Jan 1983
Reference 1153
Topic Strategy
Region Europe
Industry Pharmaceuticals

The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba Geigy, the preferences of various managers, and the working of Ciba Geigys international career management and succession planning process.

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