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Ciba-Geigy Limited: Pharmaceutical Division (C)

By Reinhard Angelmar,  Yves L. Doz,  Francesca Gee
Published 01 Jan 1988
Reference 4242
Topic Strategy
Industry Pharmaceuticals
Region Europe
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Summary

Abstract: See Advanced Drug Delivery Systems: ALZA and Ciba-Geigy (A) - (F).

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Ciba-Geigy Limited: Pharmaceutical Division (A)

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    Ciba-Geigy Limited: Pharmaceutical Division (B)

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      Ciba-Geigy Limited: Pharmaceutical Division (Synopsis)

      By  Yves L. Doz

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        About the authors
        Angelmar

        Reinhard Angelmar

        Emeritus Professor of Marketing
        Doz

        Yves L. Doz

        Emeritus Professor of Strategic Management

        Francesca Gee


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