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Case Study

Advanced Drug Delivery Systems: Alza and Ciba-Geigy (E)

By Reinhard Angelmar,  Yves L. Doz
Published 01 Jan 1988
Reference 4243
Topic Entrepreneurship
Industry Pharmaceuticals
Region Global
Length 16 page(s)
Language English
Inspection Copy
Educator Material
6.00
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Summary

Please refer to part A for the abstract.

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            About the Author(s)
            Angelmar

            Reinhard Angelmar

            Emeritus Professor of Marketing
            Doz

            Yves L. Doz

            Emeritus Professor of Strategic Management