Ciba-Geigy - Management Development

The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba Geigy, the preferences of various managers, and the working of Ciba Geigy’s international career management and succession planning process.

To place in a strategic context the choice of key managers in a multinational company, and to review the pros and cons, enabling conditions for a typically European career management and succession planning process.