Ciba-Geigy - Management Development

Published 01 Jan 1983
Reference 1153
Topic Strategy
Industry Pharmaceuticals
Region Europe
Length 21 page(s)
Language English

The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba Geigy, the preferences of various managers, and the working of Ciba Geigy’s international career management and succession planning process.

Teaching objectives

To place in a strategic context the choice of key managers in a multinational company, and to review the pros and cons, enabling conditions for a typically European career management and succession planning process.

  • AR1983