Ciba-Geigy France: Agricultural Division

Published 01 Jan 1987
Reference 1920
Topic Marketing
Region Europe
Summary

The marketing manager of Ciba-Geigy's Agro Division in France must recommend a marketing strategy and marketing mix for a new fungicide. The degree of market coverage and whether to take an undifferentiated or a differentiated approach are the major issues.

Keywords
  • CONCENTRATED
  • SEGMENTATION
  • MARKETING MIX
  • POSITIONING
  • UNDIFFERENTIATED