Marcella Falcão

CASE STUDY

Cubo Itaú: Scaling Open Innovation at Latin America’s Largest Bank

By  Marcella Falcão,  L. Felipe Monteiro
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Cubo Itaú, created in 2015 by Itaú Unibanco and Redpoint eventures, grew from a São Paulo hub into Brazil's largest corporate-backed startup ecosystem. By early 2025, CEO Paulo Costa faced a strategic crossroads: replicate the physical model internationally or deepen a digital-first global platform.

    Published 31 Jul 2026

    Reference 7166

    Topic Strategy

    Industry Venture Capital,  Banking

    Region South America

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    Cubo Itaú: Scaling Open Innovation at Latin America’s Largest Bank

    Add to Cart new

    Cubo Itaú, created in 2015 by Itaú Unibanco and Redpoint eventures, grew from a São Paulo hub into Brazil's largest corporate-backed startup ecosystem. By early 2025, CEO Paulo Costa faced a strategic crossroads: replicate the physical model internationally or deepen a digital-first global platform.

      View