Marc Bertonèche

This case analyses the difficult implementation of the 4th Disneyland Park near Paris, France, a typically American concept in the tourism and leisure industries, and its necessary adaptation to the economic and cultural environment. It follows on the first 4 years of exploitation, from the opening in April 1992 until early 1996.

Published 01 Jan 1996

Reference 4553

Topic Strategy

Industry Entertainment Leisure, Travel and Tourism

Region Europe

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