The note looks at possible winners among the current Internet portals in Latin America. The main players are linked to powerful media and telecom companies while independent ones have difficult surviving. We look at the future outlook of the industry in Latin America and how a pan-regional focus helps to achieve long-term success.

AmBev, the merger of the two largest Brazilian beverage companies (Brahma and Antarctica) wants to become a strong South American multinational, able to compete with the main global players in this sector. AmBev creation process raised an important polemic. Competitors said AmBev would have a monopolistic power (controls about 70% of the Brazilian beer market).

AmBev, the merger of the two largest Brazilian beverage companies (Brahma and Antarctica) wants to become a strong South American multinational, able to compete with the main global players in this sector. AmBev creation process raised an important polemic. Competitors said AmBev would have a monopolistic power (controls about 70% of the Brazilian beer market).

This case study analyses the business expansion strategy of Telefónica in Latin America, its natural market. In many respects, Telefónica was a pioneer in transforming itself from a local, protected Spanish monopoly to a multinational company with global ambitions and a strong strategic presence in Latin America. Many Spanish companies followed suit.