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Internet Portals in Latin America - A Study of Possible Winners

By Lourdes Casanova,  Cristobal Alonso Martin,  Borja Gomez Orue,  Rafael Marin Romano,  Luis Moreno,  Gonzalo Zurita,  Marco Weigang
Published 08 Jan 2001
Reference 4966
Topic Strategy
Region South America
Length 20 page(s)
Inspection copy
6.00
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Summary

The note looks at possible winners among the current Internet portals in Latin America. The main players are linked to powerful media and telecom companies while independent ones have difficult surviving. We look at the future outlook of the industry in Latin America and how a pan-regional focus helps to achieve long-term success.

Teaching objectives

The teaching objectives are to illustrate the requirements for a winner portal in Latin America. Will the market fund independent portals or will they need to be part of a bigger telecom or media group? How the duality of a free and paying portals will be solved? Being a Brazilian champion is a sufficient condition to become a pan-regional leader?

Keywords
  • AR2001
  • LATIN AMERICA
  • MEDIA
  • TELECOMS
  • WIRELESS
  • BROADBAND
  • E-COMMERCE
  • CASANOVA
  • 2001 INSEAD FRANCE
  • RD0701
  • PORTALS
  • INTERNET
About the authors
Casanova

Lourdes Casanova

Cristobal Alonso Martin

Borja Gomez Orue

Rafael Marin Romano

Luis Moreno

Gonzalo Zurita

Marco Weigang


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