AOL Latin America and Cisneros Group: A Success Story?

Published 08 Jan 2001
Reference 4958
Topic Strategy
Region South America
Summary

The case describes AOL Latin America, a joint venture with Venezuela's Cisneros Group. It highlights the challenges faced by AOL, a leading brand, into entering emerging markets. AOL was a latecomer in Latin American Internet and had a difficult debut in Brazil after a challenging Initial Public Offering.

Teaching objectives

To study the following issues: The transformations of Latin American conglomerates in a global economy The difficulty for companies of the Spanish speaking Latin America to enter the Brazilian market The challenges of leading world brands to enter emerging markets. The difficulties of Joint Ventures The convergence of the new and old media

Keywords
  • Latin America
  • Joint venture
  • Internet
  • Convergence
  • ISP
  • Global economy
  • Culture
  • Media. AR2001
  • RD0501