The case describes AOL Latin America, a joint venture with Venezuela's Cisneros Group. It highlights the challenges faced by AOL, a leading brand, into entering emerging markets. AOL was a latecomer in Latin American Internet and had a difficult debut in Brazil after a challenging Initial Public Offering.
To study the following issues: The transformations of Latin American conglomerates in a global economy The difficulty for companies of the Spanish speaking Latin America to enter the Brazilian market The challenges of leading world brands to enter emerging markets. The difficulties of Joint Ventures The convergence of the new and old media
- Latin America
- Joint venture
- Global economy
- Media. AR2001