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Christoph Loch

The Development of Nopane

By  Christoph Loch,  Christian Terwiesch
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The case describes the development of a new analgesic (painkiller) drug for the German subsidiary of a large Swiss pharmaceutical company. Development was successfully completed by a dedicated unit, and the drug gained a large market share quickly after launch.

    Published 01 Dec 1997

    Reference 4661

    Topic Operations

    Region Europe

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    The Development of Nopane

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    The case describes the development of a new analgesic (painkiller) drug for the German subsidiary of a large Swiss pharmaceutical company. Development was successfully completed by a dedicated unit, and the drug gained a large market share quickly after launch.
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      American Switching Systems: Development Project Choice (French)

      By  Christoph Loch
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      Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.

        Published 31 Jul 1996

        Reference 4572

        Topic Operations

        Industry Telecommunications,  Wireless

        Region Europe

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        American Switching Systems: Development Project Choice (French)

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        Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.
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          Jalopy Sports Car Development: Managing Concurrent Engineering Projects

          By  Christoph Loch,  Christian Terwiesch
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          The case describes a car development project falling behind schedule because of engineering changes in the design of the body stamping dies. The engineering changes can be traced to the parallel execution of several engineering activities.

            Published 11 Jan 1996

            Reference 4636

            Topic Operations

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            Jalopy Sports Car Development: Managing Concurrent Engineering Projects

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            The case describes a car development project falling behind schedule because of engineering changes in the design of the body stamping dies. The engineering changes can be traced to the parallel execution of several engineering activities.
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              American Switching Systems - Development Project Choice

              By  Jurgen Mihm,  Christoph Loch
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              Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.

                Published 07 Jan 1996

                Reference 4572

                Topic Operations

                Industry Telecommunications,  Wireless

                Region North America

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                American Switching Systems - Development Project Choice

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                Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.
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                  Product Development