The case describes the development of a new analgesic (painkiller) drug for the German subsidiary of a large Swiss pharmaceutical company. Development was successfully completed by a dedicated unit, and the drug gained a large market share quickly after launch.

Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.

The case describes a car development project falling behind schedule because of engineering changes in the design of the body stamping dies. The engineering changes can be traced to the parallel execution of several engineering activities.

Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.