Beatriz Borobia

This case is about the battle amongst major designer companies in the fashion inustry for the acquisition of Gucci Group. The major competitors are LVMH and PPR. The contents of the case discuss how Gucci's management is affected with the change in leadership and who and how acquired Gucci.

Published 22 Nov 2006

Reference 5377

Topic Strategy

Industry Apparel and Fashion

Region Europe

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