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The Battle over Gucci Group

By Jacob Cohen,  Beatriz Borobia
Published 22 Nov 2006
Reference 5377
Topic Strategy
Industry Apparel and Fashion
Region Europe
Length 21 page(s)
Language English
Inspection copy
6.00
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Summary

This case is about the battle amongst major designer companies in the fashion inustry for the acquisition of Gucci Group. The major competitors are LVMH and PPR. The contents of the case discuss how Gucci's management is affected with the change in leadership and who and how acquired Gucci.

Teaching objectives

The teaching objective of this case is analyze how a company can be affected by a takeover and subsequent change in management.

Keywords
  • RD1106
  • AR2006
  • AR0607
About the authors
Cohen

Jacob Cohen

Visiting Professor of Innovation, Entrepreneurship, and Capital Markets

Beatriz  Borobia


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