The Battle over Gucci Group

Published 22 Nov 2006
Reference 5377
Topic Strategy
Region Europe
Summary

This case is about the battle amongst major designer companies in the fashion inustry for the acquisition of Gucci Group. The major competitors are LVMH and PPR. The contents of the case discuss how Gucci's management is affected with the change in leadership and who and how acquired Gucci.

Teaching objectives

The teaching objective of this case is analyze how a company can be affected by a takeover and subsequent change in management.

Keywords
  • RD1106
  • AR2006
  • AR0607