CEMEX is a leading global player in the cement industry. Seeing an opportunity to increase its social impact while growing its emerging market business by addressing the latent demand for housing solutions among the low-income population, it launched a unique business initiative.

This case is about a gold mining company that seeks to practice “responsible mining” by addressing environmental and stakeholder concerns, but which nevertheless attracts protests. Barrick Gold Corporation has invested $4.8 billion developing the Pascua Lama gold mine in a glacial region of South America, but opposition has blocked the project.

This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries.