Arzi Adbi

PhD Candidate in Strategy
Email arzi.adbi@insead.edu
CEMEX is a leading global player in the cement industry. Seeing an opportunity to increase its social impact while growing its emerging market business by addressing the latent demand for housing solutions among the low-income population, it launched a unique business initiative.

Published 24 Sep 2018

Reference 6401

Topic Responsibility

Region South America

View case
Emerging Markets