This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).

The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the ‘winner’ in this global consolidation game.

This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.

Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.