Published

25 Jan 2019

INSEAD case authors comment on case writing

“Students can be really knowledgeable – and passionate – about a particular company or region. They understand what their fellow students will like and connect with, and I have found them to be deeply engaged in both the research and the topics as case writing collaborators,” reports Felipe Monteiro, Affiliate Professor of Strategy, talking about the involvement of MBA and PhD students in case writing.

Monteiro, Carrick, case writing

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