Summary
The case describes the conflict between Disney Corporation and Florida Governor Ron DeSantis in 2022 following his promotion of what was dubbed the “Don’t Say Gay” bill. It prompts discussion of how the Disney’s board of directors might prepare for future confrontations with the governor and state legislature.
Teaching objectives
The case can be used as preparation for (i) serving on a board of directors; (ii) serving on the top management team of a corporation caught in a conflict between politicians and a social movement; (iii) conducting effective corporate diplomacy.
Keywords
- Governance
- Top Management
- Board of Directors
- Crisis
- Politics
- Social Movement
- Fairness
- LGBT
- Q42024
