The Vélib’ Bicycle Sharing Scheme: Coping With Vandalism

Published 21 Aug 2015
Reference 5753
Topic Operations
Region Europe
Summary

Launched in Paris in 2007 by JCDecaux, Vélib was expected to constitute the largest bicycle park of its kind in the world. But although wildly popular, its operations came under pressure because of the unexpectedly high incidence of vandalism. Many bikes were damaged or stolen. As bike availability diminished, JCDecaux was increasingly exposed to the heavy penalties set out in the initial contract with the city authorities.

Teaching objectives

The case describes an innovative public service conceived and operated by a private company. The case examines how a public-private partnership, and its underlying political stakes, affect the way the service is designed and operated.

Keywords
  • Sustainability
  • Service Management
  • Business Model Innovation
  • Private-Public Partnership
  • Maintenance
  • Q41415