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Free Case

Should Banco Popular be Canonized?

By Dominique Heau,  C. Johnson
Published 04 Jan 1994
Reference 3660
Topic Strategy
Industry Banking
Region Europe
Length 27 page(s)
Language English
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Summary

Banco Popular has been for several years the most profitable bank in the world. Part of its success is due to the Spanish banking environment and part is due to its CEO, Luis Valls.

Teaching objectives

To understand how strategy implies focus, selectivity and consistency over time To identify the main threats in the future

Related case to use with this case

Note on the Spansih Banking Industry

By  Dominique Heau,  C. Johnson

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    About the authors
    Heau

    Dominique Heau

    C. Johnson


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