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Banco Popular Español: Las Super Cuentas

By David Weinstein
Published 01 Jan 1992
Reference 4298
Topic Marketing
Industry Banking
Region Europe
Length 31 page(s)
Language English
Inspection copy
6.00
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Summary

In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Español must take a decision on whether or not to introduce Las Super Cuentas.

About the author
Weinstein

David Weinstein

Emeritus Professor of Marketing

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