For INSEAD professors, staff members, students or alumni
This case study describes marketing lollypops in China.
Marketing challenges in an emerging market.
Tony Roma's in Shanghai
Reference 4812
Published 01 Jan 1999
Length 11 page(s)
Topic Marketing
Region Asia
Industry Food and Beverages Production
Roland Berger (Shanghai) International Management Consultants Ltd
Reference 4810
Published 02 Jan 1999
Length 14 page(s)
Topic Strategy
Industry Consulting
The Shanghai Museum
Reference 4884
Published 01 Jan 2000
Length 19 page(s)
Industry Museums and Institutions
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf