Pierre Garde

Shanghai Famous Pops

By  Wilfried Vanhonacker,  Pierre Garde
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This case study describes marketing lollypops in China.

    Published 01 Jan 1999

    Reference 4811

    Topic Marketing

    Industry Food and Beverages Production

    Region Asia

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    Shanghai Famous Pops

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    This case study describes marketing lollypops in China.
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      Shanghai Automotive Industry Corporation (A)

      By  Wilfried Vanhonacker,  Pierre Garde
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      This case study deals with the development of China's most profitable passenger car manufacturer.

        Published 01 Jan 1999

        Reference 4814

        Topic Strategy

        Industry Automotive,  Transportation/Trucking/Railroad

        Region Asia

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        Shanghai Automotive Industry Corporation (A)

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        This case study deals with the development of China's most profitable passenger car manufacturer.
          View case