For INSEAD professors, staff members, students or alumni
Shanghai Famous Pops
This case study describes marketing lollypops in China.
Published 01 Jan 1999
Reference 4811
Topic Marketing
Industry Food and Beverages Production
Region Asia
Shanghai Automotive Industry Corporation (A)
This case study deals with the development of China's most profitable passenger car manufacturer.
Reference 4814
Topic Strategy
Industry Automotive, Transportation/Trucking/Railroad
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf
