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Shanghai Automotive Industry Corporation (A)

By Wilfried Vanhonacker,  Pierre Garde
Published 01 Jan 1999
Reference 4814
Topic Strategy
Industry Automotive,  Transportation/Trucking/Railroad
Region Asia
Length 17 page(s)
Language English
Inspection copy
6.00
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Summary

This case study deals with the development of China's most profitable passenger car manufacturer.

Teaching objectives

To investigate strategy and business development in a highly regulated emerging market.

Keywords
  • RD0699
  • ASIA
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Shanghai Automotive Industry Corporation (B)

By  Wilfried Vanhonacker,  Jennifer Stram

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    About the authors

    Wilfried Vanhonacker

    Pierre Garde


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        China’s passenger car sales have been growing at a rate of 40-60% annually since 2002, and China now represents the second largest passenger car market in the world. The rapid development of this market has created new business opportunities and, at the same time, encouraged investment leading to overcapacity.
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