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Reuters' Internet Strategy (B)

By Subramanian Rangan,  Brian Coleman
Published 01 Sep 2000
Reference 4905
Topic Strategy
Industry Financial Services,  Information Technology and Services
Region Global
Length 3 page(s)
Language English
Inspection copy
6.00
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Summary

Case B, set in early 2000, describes Reuters’ Internet strategy which includes a decision to expand from B2B to B2C.

Teaching objectives

Case B is meant to facilitate a discussion on the assessment of strategies for Internet business.

Related cases to use with this case

Reuters' Internet Strategy (A)

By  Subramanian Rangan,  Brian Coleman

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    Reuters' Internet Strategy (B) (French)

    By  Brian Coleman,  Subramanian Rangan

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      About the authors
      Rangan

      Subramanian Rangan

      Professor of Strategy and Management

      Brian  Coleman


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