Summary
Case A, set in late 1999, describes the financial market's anxiety about the Internet eroding Reuters business. It describes the firm's history and competitive landscape.
Teaching objectives
Case A is meant to facilitate a discussion on how an “old economy” firm might transition to the “new economy.”
Keywords
- Internet
- Strategy
- Reuters
- B2B
- B2C
- e-Commerce
- Net strategy
- New economy
