Summary
The case tracks Singapore-based Olam's development, from exporting cotton products from Nigeria mainly to India in 1989 to becoming a leading global agribusiness supply chain manager in 2010, spanning 20 agricultural products, 60 countries and over 10,000 customers. It ends by considering the acquisition of plantations and farms.
Teaching objectives
The case considers the development of a corporate strategy through growth and diversification vertically along the value chain and horizontally across related product lines, first organic and then by M and A. Building on this, the case raises the challenge of M and A that substantially extends the scope.
Keywords
- Growth
- Diversification
- Synergies
- Multinational
- M and A
- Emerging markets
- Agribusiness
- Food
- RD0911
- AR1112
- AR2011
- Q11112
