The case tracks Singapore-based Olam's development, from exporting cotton products from Nigeria mainly to India in 1989 to becoming a leading global agribusiness supply chain manager in 2010, spanning 20 agricultural products, 60 countries and over 10,000 customers. It ends by considering the acquisition of plantations and farms.

The case describes the changing structural features of the healthcare industry in Singapore from the eyes of a principal private provider of healthcare. Readers are invited to examine the impact of changes in regulation, user needs and provider issues to chart a course of action for the protagonist.