Music on the Internet: Transformation of the Industry by Sony, Amazon.com, MP3.com and Napster

Published 01 Jan 2001
Reference 4924
Topic Operations
Industry Entertainment E-Commerce Music
Region Global
Summary

The Internet has transformed the rules of the music industry. It has impacted the distribution system and raises legal and ethical issues regarding the protection of intellectual property. The case describes the transformation being brought about by the combined change forces of technology and consumer needs.

Teaching objectives

To help the reader think about strategies for firms that are in the business of digital content. In describing the forces that are breaking down the traditional value chain, the reader is encouraged to consider new opportunity horizons, as well as new competitive threats for firms in the industry.

Keywords
  • RD0101
  • NAPSTER
  • INTELLECTUAL PROPERTY
  • PEER-TO-PEER FILESHARING
  • MP3
  • COPYRIGHT
  • DOWNLOAD DIGITAL MUSIC
  • STREAMING AUDIO ONLINE
  • ONLINE MUSIC
  • AR2001