LOT Polish Airlines & The Internet: Flying High in Cyberspace

The Internet is transforming the dynamics of the airline industry significantly. This case focuses on the impact of the Internet specifically on the Polish Airline LOT. The Internet is not only influencing how LOT interacts with the external environment such as managing a new internet sales channel, but they are also changing the internal organizational systems and structures of LOT, such as building organizational agility for rapid response.

The case can be used to discuss issues related to: The business impact of the Internet, with a specific focus on the airlines sector The transformation of the business model of the airlines sector caused by the Internet The required organizational response to compete successfully in the new environment