This case chronicles a successful digital transformation in Russia, where JSC Raiffeisenbank, the Russian branch of the Austrian parent company, reinvented its organizational and management system to build a new digital value network. The case discusses the transition to a less hierarchical Agile organizational structure, driven by IT-intensive cross-functional product teams. It illustrates the main challenges facing the leadership team in orchestrating the transformation: overcoming internal resistance, bridging the talent gap and handling the cultural upheaval. It highlights the key enablers that must be put in place to make a digital transformation work: leadership vision and skills, management team alignment, a strong foundation for transformation, detailed organizational rules and fast learning capabilities.
- To understand the challenges associated with digital transformation - To understand critical success factors for a digital transformation - To understand the systemic nature of organizational change - To understand the role of the CEO in digital transformation - To identify key management practices when developing a blueprint for transformation and implementing change - To learn about the Agile framework
- Agile Transformation
- Change Management
- Corporate Culture
- Cross-functional Team
- Digital Customer Experience
- Digital Talent
- Digital Technology
- Digital Transformation
- Employer Brand
- Leadership
- LeSS
- Organizational Structure
- Product Owner
- Scrum
- Q12022