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Agile Transformation of Raiffeisenbank: Culture First

Published 21 Mar 2022
Reference 6738
Industry Banking
Region Europe
Summary

This case chronicles a successful digital transformation in Russia, where JSC Raiffeisenbank, the Russian branch of the Austrian parent company, reinvented its organizational and management system to build a new digital value network. The case discusses the transition to a less hierarchical Agile organizational structure, driven by IT-intensive cross-functional product teams. It illustrates the main challenges facing the leadership team in orchestrating the transformation: overcoming internal resistance, bridging the talent gap and handling the cultural upheaval. It highlights the key enablers that must be put in place to make a digital transformation work: leadership vision and skills, management team alignment, a strong foundation for transformation, detailed organizational rules and fast learning capabilities.

Teaching objectives

- To understand the challenges associated with digital transformation - To understand critical success factors for a digital transformation - To understand the systemic nature of organizational change - To understand the role of the CEO in digital transformation - To identify key management practices when developing a blueprint for transformation and implementing change - To learn about the Agile framework

Keywords
  • Agile Transformation
  • Change Management
  • Corporate Culture
  • Cross-functional Team
  • Digital Customer Experience
  • Digital Talent
  • Digital Technology
  • Digital Transformation
  • Employer Brand
  • Leadership
  • LeSS
  • Organizational Structure
  • Product Owner
  • Scrum
  • Q12022