Judo-economics offers a unique look at market entry strategies. Utilizing game theoretical concepts, it seeks to find methods potential entrants can establish a competitive position in markets that are dominated by one or more incumbents, without triggering a significant competitive response. This case study provides an opportunity to apply judo-economics to a fictional situation in the international airline industry.
This case can be used in competitive strategy courses to discuss different entry strategies available to new entrants facing established incumbents.
- JUDO ECONOMICS
- COMPETITIVE STRATEGY
- MARKET ENTRY STRATEGIES