Judo-Economics Exercise: Challenging a State-Owned Enterprise

Published 01 Dec 1999
Reference 4869
Topic Strategy
Region Europe
Summary

Judo-economics offers a unique look at market entry strategies. Utilizing game theoretical concepts, it seeks to find methods potential entrants can establish a competitive position in markets that are dominated by one or more incumbents, without triggering a significant competitive response. This case study provides an opportunity to apply judo-economics to a fictional situation in the international airline industry.

Teaching objectives

This case can be used in competitive strategy courses to discuss different entry strategies available to new entrants facing established incumbents.

Keywords
  • AR1999
  • JUDO ECONOMICS
  • AIRLINES
  • COMPETITIVE STRATEGY
  • MARKET ENTRY STRATEGIES
  • RD0100