The ISIS Social Media Machine

Published 24 Jul 2017
Reference 6302
Topic Marketing
Industry Broadcast Media
Region Middle-East
Summary

This case considers the use of social media and other electronic communication tools by the terrorist group ISIS to spread its message and recruit new members. It includes background information on social media platforms and their use by organizations as marketing tools.

Teaching objectives

This case allows for a discussion of the increasingly central role of social media platforms in society and hence for the communication and marketing strategy of organizations. The setting raises important questions about the responsibilies of social media companies to manage the use of their platforms.

Keywords
  • Social media
  • Facebook
  • Twitter
  • Terrorism
  • ISIS
  • Business ethics
  • Corporate social responsibility
  • Recruitment
  • Islamic State
  • Q41617