Zsolt Katona

Soft Drinks in the Global Social Media Space

By  Zsolt Katona,  Miklos Sarvary,  Johanna Halasz
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The case compares the social media strategies of several well-known soft drink brands. It explains how these strategies fit the overall marketing strategy and the brand's positionning. It also highlights the resources dedicated to various communication methods.

    Published 31 Jul 2012

    Reference 5891

    Topic Marketing

    Region Global

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    Soft Drinks in the Global Social Media Space

    Add to cart
    The case compares the social media strategies of several well-known soft drink brands. It explains how these strategies fit the overall marketing strategy and the brand's positionning. It also highlights the resources dedicated to various communication methods.
      View case

      IWIW: Social Networking in Hungary

      By  Miklos Sarvary,  Zsolt Katona
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      T-online, the online arm of the largest hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site.

        Published 18 Jun 2007

        Reference 5445

        Topic Marketing

        Region Europe

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        IWIW: Social Networking in Hungary

        Add to cart
        T-online, the online arm of the largest hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site.
          View case