Miklos Sarvary

Soft Drinks in the Global Social Media Space

By  Zsolt Katona,  Miklos Sarvary,  Johanna Halasz
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The case compares the social media strategies of several well-known soft drink brands. It explains how these strategies fit the overall marketing strategy and the brand's positionning. It also highlights the resources dedicated to various communication methods.

    Published 31 Jul 2012

    Reference 5891

    Topic Marketing

    Region Global

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    Soft Drinks in the Global Social Media Space

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    The case compares the social media strategies of several well-known soft drink brands. It explains how these strategies fit the overall marketing strategy and the brand's positionning. It also highlights the resources dedicated to various communication methods.
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      IWIW: Social Networking in Hungary

      By  Miklos Sarvary,  Zsolt Katona
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      T-online, the online arm of the largest hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site.

        Published 18 Jun 2007

        Reference 5445

        Topic Marketing

        Region Europe

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        IWIW: Social Networking in Hungary

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        T-online, the online arm of the largest hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site.
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          MOL: The TVK Acquisition

          By  Miklos Sarvary,  Endre Szabo
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          In the early 2000’s, MOL, the newly privatized Hungarian Oil and Gas Concern considers acquiring a controlling stake in TVK, a downstream customer specialized in the production of polymers. The case highlights the tension between long-term competitive/growth strategy and short-term operational issues and cash considerations, in the context of this particular decision.

            Published 06 Jan 2004

            Reference 5219

            Topic Strategy

            Region Europe

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            MOL: The TVK Acquisition

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            In the early 2000’s, MOL, the newly privatized Hungarian Oil and Gas Concern considers acquiring a controlling stake in TVK, a downstream customer specialized in the production of polymers. The case highlights the tension between long-term competitive/growth strategy and short-term operational issues and cash considerations, in the context of this particular decision.
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              Oberthur Card Systems: Negotiating with TMO International (A)

              By  Miklos Sarvary,  Darrell Barnes
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              Oberthur Card Systems is negotiating with a large telecom buying group for the supply of SIM cards for year 2002. They compete with other suppliers and the issue is clearly price in a commodity-like market. How should they formulate their proposal to minimize the time and attention devoted to the pricing issue during the negotiation session?

                Published 20 Oct 2002

                Reference 5056

                Topic Marketing

                Region Europe

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                Oberthur Card Systems: Negotiating with TMO International (A)

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                Oberthur Card Systems is negotiating with a large telecom buying group for the supply of SIM cards for year 2002. They compete with other suppliers and the issue is clearly price in a commodity-like market. How should they formulate their proposal to minimize the time and attention devoted to the pricing issue during the negotiation session?
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                  Oberthur Card Systems: Negotiating with TMO International (B)

                  By  Miklos Sarvary,  Darrell Barnes
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                  Oberthur Card Systems is negotiating with a large telecom buying group for the supply of SIM cards for year 2002. They compete with other suppliers and the issue is clearly price in a commodity-like market. How should they formulate their proposal to minimize the time and attention devoted to the pricing issue during the negotiation session?

                    Published 20 Oct 2002

                    Reference 5056

                    Topic Marketing

                    Region Europe

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                    Oberthur Card Systems: Negotiating with TMO International (B)

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                    Oberthur Card Systems is negotiating with a large telecom buying group for the supply of SIM cards for year 2002. They compete with other suppliers and the issue is clearly price in a commodity-like market. How should they formulate their proposal to minimize the time and attention devoted to the pricing issue during the negotiation session?
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                      B2B Marketplaces: How Segmenting Industries According to their Fit to Marketplace Formats?

                      By  Miklos Sarvary
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                      The note describes which marketplace format is appropriate for particular industries classified around two dimensions: (1) market fragmentation and (2) product/service complexity. Two matrices are provided as tools to carry out such analyses and examples are provided to illustrate the categories.

                        Published 12 Jun 2002

                        Reference 5044

                        Topic Marketing

                        Region Global

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                        B2B Marketplaces: How Segmenting Industries According to their Fit to Marketplace Formats?

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                        The note describes which marketplace format is appropriate for particular industries classified around two dimensions: (1) market fragmentation and (2) product/service complexity. Two matrices are provided as tools to carry out such analyses and examples are provided to illustrate the categories.
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