B2B Marketplaces: How Segmenting Industries According to their Fit to Marketplace Formats?

Published 12 Jun 2002
Reference 5044
Topic Marketing
Region Global
Summary

The note describes which marketplace format is appropriate for particular industries classified around two dimensions: (1) market fragmentation and (2) product/service complexity. Two matrices are provided as tools to carry out such analyses and examples are provided to illustrate the categories.

Teaching objectives

To help students understand the landscape of B2B marketplaces.

Keywords
  • B2B MARKETPLACES
  • EXCHANGES
  • AR2002
  • RD0502
  • MARKET FRAGMENTATION
  • SALES AND MARKETING