The note describes which marketplace format is appropriate for particular industries classified around two dimensions: (1) market fragmentation and (2) product/service complexity. Two matrices are provided as tools to carry out such analyses and examples are provided to illustrate the categories.
To help students understand the landscape of B2B marketplaces.
- B2B MARKETPLACES
- EXCHANGES
- AR2002
- RD0502
- MARKET FRAGMENTATION
- SALES AND MARKETING