Summary
The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.
Teaching objectives
Evaluation of complex projects. Efficacy of stage gates for monitoring complex projects.
Keywords
- Project evaluation
- Project evaluation
- New Product Development
- Software Development
- Dynamic decision making
- Project reformulation
- Stage gates
- Q31213
