Leading digital transformation poses a huge challenge. This case unpacks the “how” of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers. At NLO, the Dutch national lottery, KPIs follow a butterfly model – one wing to improve the business, the other to protect players from addiction. The three-part case (A, B and C) includes videos of the protagonists sharing their experience.
Provide insights and practical advice on how to lead a successful digital transformation and use digital technologies to do good.
- Digital transformation
- Organization change
- Ethics
- Technology strategy
- Digital
- Digital disruption
- Netherlands national lottery
- Q32024
