Going Green: The Pfizer Freiburg Energy Initiative (A)

This case describes the successful implementation of sustainable operations at Pfizer's Freiburg production facility in Germany. It charts the planning and execution of an ambitious portfolio of projects directed toward energy efficiency, with significant financial, social and environmental impacts. The case illustrates the necessary ingredients of a successful energy conservation programme as well as the financial implications when both carbon and energy are priced.

• To illustrate the evaluation of energy conservation projects in a manufacturing environment. • To indicate the relationship between sustainable operations and a company’s carbon objectives/obligations. • To highlight the importance of sustainable operations and engineering practices to identify energy and carbon strategies. • To illustrate interdependencies in the execution of sustainable practices.