This case describes the successful implementation of sustainable operations at Pfizer's Freiburg production facility in Germany. It charts the planning and execution of an ambitious portfolio of projects directed toward energy efficiency, with significant financial, social and environmental impacts.

This case describes carbon cap-and-trade regulation and the principle carbon emissions drivers within HeidelbergCement and the cement industry. This leads to the focal decisions in the case regarding technology choice, product specification and plant locations. Further complexities arise due to international competition and uncertainties associated with the evolving carbon market.

This case study serves to discuss a class of risk management strategies in supply chains.