CargoLifter AG

Published 01 Jan 1999
Reference 4866
Topic Strategy
Region Europe
Summary

The case describes the evolution of the start-up company CargoLifter from the concept, to secured finding and the beginning of large scale technical development. The company has proven the concept of a new logistics market, the transport of very heavy and oversized cargo with a newly developed airship. The case describes how the original business idea drove technical development, funding, and organizational design.

Teaching objectives

Understand the hurdles that a start up must master: Financing and due diligence Attracting partners Managing market and technology uncertainty Building a new organization Understand how a business is driven from the market side.

Keywords
  • AR1999
  • RD1299