Bottle Design at Green Beverage Corporation

Published 17 Jul 2002
Reference 5046
Topic Operations
Summary

This case describes a fictitious situation in which a product development team needs to interact iteratively to develop a bottle to package a new beverage. It discusses information exchanges between the bottle designer, the marketing analyst, and the brand manager, and how they use a novel collaboration tool for coordination.

Teaching objectives

To demonstrate the use of information technology to coordinate product development projects To discuss the organizational implications of using novel information technology tools To highlight the key questions managers need to ask before implementing a new information system

Keywords
  • AR2002
  • RD0702
  • PRODUCT DEVELOPMENT
  • PRODUCT MANAGEMENT
  • INFORMATION TECHNOLOGY
  • TEAM COLLABORATION
  • COORDINATION
  • ORGANIZATIONAL CAPABILITIES